Discover AlUla, Saudi Arabia’s Soul

AlUla: Saudi Arabia’s Soul

Discover Saudi Arabia’s most captivating destination — where ancient history meets modern design in the heart of the desert.

Saudi Arabia is fast emerging as one of the world’s most fascinating luxury travel destinations. At its heart lies AlUla, an extraordinary open-air museum of red sandstone canyons, Nabataean tombs, and breathtaking desert art.

Among the region’s most extraordinary stays is Our Habitas AlUla, a resort that perfectly captures the spirit of this land — blending sustainability, soul, and serenity.

A Living Museum of History

AlUla has been continuously inhabited for over 200,000 years and once thrived as a vital stop on the Incense Route, connecting Arabia to the Mediterranean.

Today, the oasis still flourishes — its groves of dates, citrus, and herbs nourished by ancient springs. Visitors can explore its many archaeological wonders, all within easy reach: from the tombs of Hegra to the surreal curves of Elephant Rock.

Key Attractions in AlUla

Hegra (Mada’in Saleh)

Saudi Arabia’s first UNESCO World Heritage Site, Hegra is home to over 110 carved rock tombs of the Nabataean civilisation. Explore them by vintage Land Rover for a deeper connection to this ancient desert landscape.

The Lost City of Dadan

Once the capital of a powerful kingdom, Dadan reveals lion-carved tombs and ongoing archaeological excavations. Only 6 percent of the site has been uncovered — making each visit a glimpse into unfolding history.

Jabal Ikmah

An open-air library of stone. Thousands of inscriptions and petroglyphs — predating Arabic — tell stories of trade, ritual, and daily life thousands of years ago.

AlUla Old Town & Aljadidah

Step back to the 12th century in AlUla Old Town, a maze of alleyways filled with souks, cafés, and artisan shops. Next door, Aljadidah pulses with contemporary art, murals, and a relaxed evening atmosphere.

Nature & Adventure in AlUla

Elephant Rock (Jabal AlFil)

A natural wonder shaped by wind and time, Elephant Rock is best admired at sunset, when the desert glows gold and crimson. Locals gather here for cardamom coffee and music beneath the open sky.

Hot Air Balloon Flights

Soar above the desert for panoramic views of Hegra’s tombs, volcanic hills, and endless sand valleys. Ballooning at sunrise or sunset is among the most memorable experiences in AlUla.

Stargazing & Wildlife

Gharameel Nature Reserve

Recognised as the Gulf’s first International Dark Sky Park, Gharameel offers astonishing stargazing. Far from city lights, constellations sparkle brighter than anywhere else in Arabia.

Sharaan Nature Reserve

Join guided night tours to spot gazelles, foxes, and the rare Arabian ibex. Conservation projects here aim to reintroduce the Arabian leopard, one of the world’s most endangered big cats.

Our Habitas AlUla — A Sanctuary of Soul

Hidden within the Ashar Valley, Our Habitas AlUla embraces eco-luxury and authenticity. Modular villas made from local materials merge effortlessly with the surrounding cliffs.

Just minutes away stands Maraya Hall, the world’s largest mirrored building, reflecting the desert like a mirage. Its rooftop restaurant, curated by Michelin-starred chef Jason Atherton, serves refined dishes that fuse Saudi flavours with global flair.

At Habitas, evenings unfold around the firepit — guests share stories, music, and tea under a vast canopy of stars. Alcohol-free cocktails infused with herbs and flowers offer a creative local twist.

AlUla’s Thriving Art Scene

From Desert X AlUla to the Valley of the Arts, international artists are transforming the desert into a living gallery. Throughout the year, five major cultural festivals celebrate music, sculpture, and performance, bringing new energy to this timeless land.

Genuine Saudi Hospitality

With a population under 50,000, AlUla feels intimate and welcoming. Locals are proud custodians of their heritage, eager to share stories, traditions, and authentic cuisine with visitors.

Every encounter — from a guide’s tale to a craftsman’s smile — adds a human warmth that makes AlUla unforgettable.

Plan Your Journey

If you’re ready to discover Saudi Arabia’s hidden gem, our expert team will design a tailor-made AlUla holiday just for you.

From vintage safaris and hot air balloon rides to luxury stays at Our Habitas AlUla, we’ll curate an itinerary that blends culture, adventure, and serenity.

✨ AlUla isn’t a place you visit — it’s a place that stays with you.